Abstract
Colorado became the first state in the United States that passed the legalization of recreational (retail) marijuana with Amendment 64 in 2012. With this unprecedented tourism environment, it is im...
Highlights
To be successful, a tourist place needs the residents’ support (Nunkoo, Ramkissoon, & Gursoy, 2012; Stylidis, Sit, & Biran, 2014; Stylidis & Terzidou, 2014)
This study provides an imperative checking into the current status and positioning strategy of the state’s marijuana tourism market by investigating residents’ perspectives in Colorado
With little research done on the topic, this study will serve as a seminal work in understanding the early era of the recreational marijuana tourism market in the United States
Summary
A tourist place needs the residents’ support (Nunkoo, Ramkissoon, & Gursoy, 2012; Stylidis, Sit, & Biran, 2014; Stylidis & Terzidou, 2014). Considering that the development of a tourist place exerts a significant influence on people’s daily lives and working environments, an investigation of residents’ image has played a role of a guideline to explore their level of support and/or identify any negative views toward any tourism development (Schroeder, 1996; Stylidis, 2016). Many benefits, such as lessening negative emotions and behaviors and promoting a tourist place to serve as a better place to live, have been used to mitigate the local residents’ negative images (Avraham, 2004) and enticing both new residents and visitors (Ward, 1998). One of the primary goals of tourism development is the revitalization of the local economy and improvement of residents’ quality of life by planning and fostering sustainable development (Smith & Ong, 2015)
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