Abstract
Most studies examining how early-stage investors determine in which entrepreneurs they will invest focus primarily on financial or objective factors of the business: market potential, return on investment, economic aspects of the business model without accounting for the interpersonal analysis – whether to trust the entrepreneur with time, money, and a long-term relationship. I used a sample of 101 videos of entrepreneurs pitching to a network of angel investors to determine the relationship between observed cues during the pitch and trust, and interest in investing. I identify specific cues that lead to the determination of trust in the entrepreneur during the pitch.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
