Abstract
ABSTRACT A single case study approach was adopted to identify the innovative environmental strategies with one pioneering food service company. An investigation of environmental strategies in the foodservice industry was carried out through multiple sources of evidence including interviews with key decision makers in the head office, observations of environmental conditions, and documentary information. The findings suggested that not only waste preventing strategies but also environmental marketing and corporate strategies were important aspects in addressing the problems of pollution in foodservice. From the data analysis the four key factors of cost savings, corporate image, customer's concerns for food safety, food quality, and convenience and top management commitment were also found to have an important impact on the company's environmental strategies. Some options for future research are identified.
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