Abstract
Social media has come to dominate the world of online communication. As a result, the social media ecosystem has come to support a diversity of social media platforms to meet various user needs. A unique user need that has recently emerged is the desire for visual communication that is typified by social media platforms such as Pinterest. This briefing examines the emergence of Pinterest as a specific example of a visual social network. The briefing then proposes a framework to develop a social media plan for Pinterest from literature on the use of Pinterest in academic libraries.
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