Abstract
Pink consumption areas are a collection of places that were created and/or stand out for their openness towards the LGBT community. Research of pink consumption first arose in the 1990s and took place in an urban context almost without exception, and was largely geographically limited to Anglo-America and Western Europe. Night clubs have been identified as the starting points of pink consumption, but pink consumer spaces are becoming increasingly diversified with the liberalisation of social relations in the Western world. However, entertainment remains the dominant domain and the most research attention has been focused on this area. Purchasing systems, including consumption management called rainbow washing, has also been well studied, though studies on culture and health related to this area are strongly lacking. Research of pink consumption spaces shares a common methodology with this issue. A central issue is the lack of a public list of LGBT persons, which makes it virtually impossible to have any form of probability sampling. Accordingly, qualitative research based on the interview method, focus group discussions, and geosemiotic analyses are more frequently used than quantitative research.
Highlights
U sekundarnoj literaturi ne postoji konsenzus oko odabira prikladne terminologije kojom bi se označila potrošnja LGBT+ osoba.1 Među korištenim sintagmama poput LGBT potrošnje, queer-potrošnje, dugine potrošnje i ružičaste potrošnje odabrana je posljednja
The designation of the LGBT consumer as an exceptionally wealthy person whose identity is associated with shopping led to more intensive marketing efforts aimed at engaging this target consumer group (Oakenfull, 2013)
The acronym LGBT, as typically used in papers addressing pink consumption, should mean that they document the spaces and consumer habits of different sexual and gender minorities, the strong majority of the research interest to date has been focused on gay men
Summary
Ružičasti prostori potrošnje podrazumijevaju skup mjesta koja su kreirana i/ili koja se odlikuju visokim stupnjem otvorenosti prema LGBT zajednici. Pink consumption areas are a collection of places that were created and/or stand out for their openness towards the LGBT community. Research of pink consumption first arose in the 1990s and took place in an urban context almost without exception, and was largely geographically limited to Anglo-America and Western Europe. Shodno tomu ružičasta mjesta potrošnje bit će ona koja su kreirana specifično za LGBT osobe ili mjesta koja se odlikuju visokim stupnjem otvorenosti prema LGBT zajednici. Pink consumption areas are those which were created for LGBT persons, or places that stand out for being very open to the LGBT community. The first research on pink consumption appeared in the 1990s, and largely remained limited to the regions of Anglo-America and Western Europe. Pritom je težište stavljeno na geografske radove te one koji više pažnje posvećuju prostoru
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