Pineapple Marketing Efficiency in the Perspective of Islamic Economics

Abstract

The study aims to determine the marketing distribution of pineapples and to know the level of efficiency of pineapple marketing from the perspective of the sharia economy. This research is field research conducted in Gaung Asam Village, Belida Darat District, Muara Enim Regency. The population is ten farmers in Gaung Asam Village, and samples were taken randomly from 5 farmers. The data collection techniques use observation, interviews, and documentation. The data analysis technique is from the marketing activities produced by farmers and pineapple prices in Gaung Asam Village. The results showed that in marketing their harvest, farmers in Gaung Asam village used two marketing techniques. First, farmers directly selling the harvest to the city, it is the simplest form of marketing that only involves farmers with buyers. Second, farmers sell their products to collectors, and then these traders sell them back to buyers in the city. This marketing distribution involves several actors; farmers, collectors, and buyers. Those who are involved in economic activity are mutually beneficial. For farmers, they can create jobs for the community and make it easier for traders to find producers who sell pineapples in Gaung Asam Village. Then, the traders make farmers easy to sell their products. Marketing efficiency can be seen from the marketing costs and marketing benefits generated from these economic activities. Furthermore, based on the results of interviews, it is known that farmers and traders are not controlled by any party.