Abstract
Central Lampung is a pineapple production center that supplies fresh pineapples for national demand. On the other hand, Sub-optimal production and marketing, which are still controlled by middlemen, are the main problems in pineapple development. The research aims to identify the potential and needs for innovation, and to formulate a strategy for developing pineapple based on farmer cooperations. The research was conducted from September 2020 in Punggur District, Lampung. Data collection was carried out through a Focus Group Discussion (FGD) and in-depth interviews with local champions. The SWOT approach as well as IFE and EFE analysis have been determine to the best strategy. The results showed that farmers used the Queen variety from 1970, so that, the quality production decreased. The innovations needed are mainly related to cultivation (irrigation, crop rotation, control of pests). The existence of Farmer-Owned Enterprises in collaboration with BUMDES has the potential to be reactivated into a farmer corporation. The IFE and EFE analysis showed that the strategy that needs to be taken is the development strategy (SO strategy). Therefor, Policies that need to be followed is increasing: The role and skills of extension workers; and the role of farmers group or corporation in pineapple production and marketing.
Highlights
IntroductionMerr) is one of the horticultural products that has high economic value and regarded as one of the leading commodity in Indonesia
Central Lampung regency is located around 58 km from the city of Bandar Lampung, the capital city of Gunung Sugih and has a land area about a 4,.9 thousand km2
Central Lampung Regency consists of 28 Districts and 314 of the village
Summary
Merr) is one of the horticultural products that has high economic value and regarded as one of the leading commodity in Indonesia. This refers to the total production of the fruit pineapple is high in Indonesia to 4 after fruit banana, mango and citrus, with production reaching 2.196.456 tons in the year 2019 [1]. The largest province of Pineapple producer is Lampung with 32.8% of the total national production. It followed by West Java with 11.4%, North Sumatra 10.9%, as well as Central java and East Java respectively 8% [2]
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