Abstract
Abstract Though pictorial content is purely attributive, in some contexts of use pictures have singular contents. One way in which this can happen is akin to Kaplan’s (1978) dthat operation. The attributive content of a picture can denote something in context, and that denotation can become a new pictorial content under the right circumstances. So, the pictorial content becomes a character, which, in context, delivers a new, singular content. Police sketches, postcard pictures, photo rosters, and some portraits illustrate this phenomenon. As with cases in the philosophy of language, these interpretations are established by considering cases of reasonable and unreasonable interpretation of different communicative acts. They show that in some cases pictures are used to deliver individuals, rather than to say this or that about some individual.
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