Physically Attractive Social Information Sources Lead to Increased Selective Exposure to Information

Abstract

The present research investigated the impact of a social information source's physical attractiveness on selective exposure to decision-relevant information. In two studies, support was found for the hypothesis that physically attractive information sources lead decision makers into being more selective in both searching for (Studies 1 and 2; selective exposure) and evaluating (Study 2; biased assimilation) decision-relevant information. In both studies, the effect was driven by differences in the selection and evaluation of decision-consistent information, that is, physically attractive information sources led to increases in the perceived quality of decision-consistent information as well as increased selective exposure to this information. Theoretical and practical implications are discussed.