Physical stigma and the pregnancy role: Receiving help from strangers

Abstract

Previous research has demonstrated several similarities in the reaction of others to pregnant and to physically stigmatized individuals. This study recorded helping behavior (assistance in picking up scattered keys) directed toward an apparently pregnant, nonpregnant, or facially disfigured woman in an elevator either alone, with a female companion, or with a male companion. A predicted interaction revealed that significantly more assistance was given to the pregnant woman than to either of the other two only when she was alone or with a female companion; she was helped less than the non-pregnant experimenter when she was accompanied by a male. Differences and similarities in the norms that govern behavior toward pregnant women and the physically stigmatized are discussed in light of their relevance to women's development during the childbearing years. The well-documented negative effect of group size on helping was replicated. Unexpected sex differences were found in rate of helping. Women virtually never helped in this situation—even in all-female groups. These findings are discussed in light of previous work on sex differences in helping.