Abstract
The relative success of influence attempts undertaken by attractive vs. unattractive fifth- and sixth-graders was investigated by giving subjects a monetary incentive contingent upon their influencing a peer's behavior. Compared to a control group which was not subject to peer pressure, three groups were successful: attractive males and attractive females with opposite-sex peers and unattractive males with same-sex peers. Attractive girls tended to be more successful than their unattractive counterparts in influence attempts directed toward peers of the opposite-sex. Unattractive males were more effective than attractive males with same-sex peers. Analysis of the influence strategies employed revealed markedly different styles of interpersonal influence, particularly between attractive males and attractive females. The former made considerably more influence attempts and were judged to be more persistent. This type of behavioral difference was not found for unattractive males compared to unattractive females.
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