Abstract


 
 
 Literature is the noblest of all the arts. Music dies on the air, or at best exists only in memory; oratory ceases with the effort; the painter’s colors fade and the canvas rots; the marble is dragged from its pedestal and is broken into fragments.
 Elbert Hubbard
 At a very early age, we start to develop a sense of playfulness. We touch things, we build things, we break them apart. Soon after we begin to utter words. We babble, we squeal, we try to imitate. Music begins to inform our bodily movements. What develops last and continues to develop throughout our waking lives is connections of words. The essential and characteristic features of words used to describe things within and around us are the hardest to grapple with. The same word can be expressed in different ways and could mean different things in different contexts. Literature, being the written expression of words in its various forms, has progressively shaped our world view.
 Liberal news outlets around the world have been stressing recurrently that words matter, as the imagination of some politicians’ is set loose and boundaries to what one may say seem not to exist. However, despite this current societal struggle to adhere to facts, namely amid the current pandemic, science has remained irreducible in its systematic approach supported by the scientific method where facts and doubt do co-exist as a process towards the discovery and construction of new knowledge.
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Highlights

  • An alternative would have been to use an R command to create a new dataframe from the original M_SCOPUS0 by just selecting the records that matched the keyword “business model”

  • The command below generates the Co-occurrence matrix for the Field “DE” that corresponds to the Author Keywords

  • Remember that we are exploring what we have, and we may realize that the keyword “social franchise” seems to be interesting and we see that appears together with the other keywords highlighted in the red circles in one paper

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Summary

Elbert Hubbard

At a very early age, we start to develop a sense of playfulness. We touch things, we build things, we break them apart. Sitting in front of our digital devices and rapidly searching for information using keywords, say “COVID-19 You keep it simple with just one keyword, but soon realise that the results return some relevant articles. You randomly pick few articles (perhaps those with catchy titles), consult them, and be happy that in some arbitrary way you added value to your knowledge store This is fine for everyday searches but is not what is preferred or generally accepted when it comes to literature search composing one’s research paper or thesis. It is well established that literature search seeks to reveal relevant information on a topic and make a contribution towards scientific rigour (Baker, 2000; Cooper, 1998; Garfield, 1977). Will a novice researcher have to cope with these techniques to start his/her research? Surely not! So, how should we do it?

Setting the Scene
The Approach
Conclusion
Full Text
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