PHRASEOLOGISMS WITH THE "BREAD" COMPONENT AS MARKERS OF UKRAINIAN LINGUOMENTALITY (FEATURES OF USAGE IN MASS MEDIA TEXTS)

Abstract

The article deals with phraseological units with the "bread" component, which are actively used in the texts of mass media messages. The semantic groups of such idioms are analyzed, as well as their inherent property of actualizing the idea of the food culture of Ukrainians, their worldview, mentality, etc. The purpose of the study was to identify and describe the features of media phraseological units (PHUs), namely those containing the "bread" component, which required the completion of tasks: to single out the phraseological array in media texts for the period of 2021-2024, where special attention was focused on phrasemes with gustatives; to identify PHUs that have a "bread" component in their structure and to find out the semantic content of such units in the media space. The object of the study was headlines and texts with phraseology in Ukrainian electronic editions of national and regional media, the subject was the peculiarities of the implementation of such units in the mass media. To achieve the goal, the work used a descriptive method, elements of component analysis (using which the semantic structure of the meaning of phraseological units was established); a quantitative method that made it possible to compare and generalize the obtained results. The work examines the verbal expression of the "bread" component as a linguistic marker through the development of dictionaries of phraseological units. A semantic analysis of phraseological units is presented, the most used in speech are identified, which reveal character traits, behavior, moral qualities, traditions and customs of Ukrainians, illustrate various life and everyday situations through food culture, and present a linguistic picture of the world. The significant cultural and national potential of such phraseological units is also emphasized. The peculiarities of the implementation and functioning of phraseological units with the "bread" component in the headlines and texts of Ukrainian electronic media are clarified, where they maximally reveal their influential power, which consists in the ability to attract the attention of the reader, evoke emotions, be remembered, as well as in the property of comprehensive display the current meaning of the message. As a result of the research, it was found that the most frequent phrases in newspaper materials are the phraseological units with the "bread" component to indicate the positive qualities of Ukrainians, in particular hard work, hospitality, good-naturedness and generosity, and PHUs were also frequent, reflecting the struggle for justice and the hard efforts of Ukrainians to survive in the conditions war.