Abstract
This article explores the general content of printed advertisement, its elements and their interaction. By making a brief presentation of the different elements involved in print advertising, the research attempts at presenting and summarizing the role in advertising of illustrations and photographic images in particular. The study will also try to give a clear answer to the question concerning the quantity of photographic images compared to other types of illustrations, drawings, collages or computer generated images in Bulgarian print advertising during the period 2000-2017.
Full Text 
Sign-in/Register to access full text options
Sign-in/Register to access full text options 
Published version (
Free)
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
