Abstract

Abstract With the development of the carte de visite in the 1850s, an inexpensive, reproducible, and highly portable image could be used for propaganda campaigns aimed at the heart and purse strings of a susceptible public. One measure of the popularity and versatility of the carte de visite may be found in its use as a vehicle for fund-raising during and after the American Civil War. Wounded soldiers, orphaned children, widows, and needy victims had their causes promoted by means of these small (2 1/2 × 4 1/4 in.) card-mounted, albumen photographs. The card mount provided space for a verbal appeal, to increase the impact of tlie photograph itself.

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