Abstract
Previous research has identified gender appropriate and inappropriate sports for females. The present study uses a photo elicitation technique to study respondents’ attitudes toward two women’s sports: college basketball and gymnastics, Interestingly, this methodology manifests different results from more traditional techniques. Contrary to the expected results based on previous studies, the photo elicitation technique indicates that the perceptions of female participation in basketball were similar to gymnastics. This method of gathering data as well as the results of this study have several important implications for the field of sport management.
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