Abstract
The article focuses on the difference between the two perspectives of considering the phenomenon of ideology: philosophical and socio-empirical. To describe the philosophical aspect of the problem of ideology, the term “ideological paradigm” is introduced. The distinction between ideology as a specific set of beliefs and ideology as a paradigm of socio-political thinking is implicit in both socio-cognitive and linguistic theories of ideology. The most important problems of the modern theory of ideology cannot be solved without referring to the concept of “ideological paradigm”.
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