Abstract
Since the promulgation of the Philippine Halal Export and Promotion Act in 2016, there has been no formal research conducted to assess its impact on the industry’s development. This study aimed to assess the status of the Philippine Halal Industry, identify opportunities and challenges, and formulate recommendations to further enhance and sustain growth of the Philippine Halal Industry instrumental to the creation of a national development plan. Following a qualitative research design, thematic, pattern and content analyses were applied. Findings from virtual focus group discussions with Halal exporters highlighted the current emerging state of the Halal Industry in the Philippines in terms of industry structure, changes in the nature of innovation and determinants of survival. The global demand for Halal products continued to prove promising even if confronted by significant challenges in terms of certification, quality assurance and inability to synchronize with the prevailing international standards. Government support infrastructure is necessary to sustain the industry’s development. Technological research and development with respect to quality assurance and traceability are necessary for the Philippine Food Halal Industry to prosper both in the domestic and export market.
Highlights
“halal” is an Arabic word referring to lawful or permissible while “haram” means prohibited with same importance as the principles of halal. [1]
Muslims in the Philippines and abroad to be safe in purchasing non-haram products rely on the Halal label as anchor of security in consuming “non-evil” goods
This study aims to assess the status of the Philippine Halal Industry using the Industry Life Cycle Model, identify opportunities and challenges, and formulate recommendations to further enhance and sustain growth of the Philippine Halal Industry instrumental to the creation of a national development plan
Summary
“halal” is an Arabic word referring to lawful or permissible while “haram” means prohibited with same importance as the principles of halal. [1]. “halal” is an Arabic word referring to lawful or permissible while “haram” means prohibited with same importance as the principles of halal. The Codex Alimentarius Commission acknowledged that minor differences in the interpretation of lawful and unlawful animals in different Islamic Schools of Thought [2]. Muslims in the Philippines and abroad to be safe in purchasing non-haram products rely on the Halal label as anchor of security in consuming “non-evil” goods. Upholding the Halal status throughout the supply chain network excludes activities that could breach the Halal integrity [3]. Because of high quality standards, the Halal label does not anymore attract only Muslims and extends to those who are keen in consuming safe and nutritious products. The market for Halal is growing even among non-Muslims for its high quality and health standards
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