Abstract
AbstractThe rise of Rodrigo Duterte to power after the 2016 national elections in the Philippines quickly and drastically altered the country's political landscape. This is observed in the language choices of Duterte, in political speeches delivered during his administration. However, these ‘dutertisms’ have already been observed even before the national elections. This paper considers the years before Duterte became President and analyses his language practices in some of his campaign speeches. Using Davis's Lapu‐Lapu Factor as a lens, I attempt to trace how Duterte has successfully weaponised his brand of English, heavily textured by his heritage language Davao Bisaya, to win votes in the national elections.
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