Phenomenon of creativity and aspects of communication with creative employees in modern companies in a pandemic

Abstract

Aim. The work aimed to reveal the importance of creative employees for the organization, to describe approaches to their activities aimed at improving labor efficiency in a pandemic.Tasks. The work was performed to identify the benefits and drawbacks in the work of creative employees, demonstrate the experience of interacting with them, characterize the aspects of personnel management, including creative employees, in a pandemic.Methods. The phenomenon of creativity, the behavioral characteristics of creative employees, and possible ways of communication are discussed through analysis of scientific articles, materials of conferences on personnel management in a pandemic, and interviews.Results. The study of the phenomenon of creativity has shown the important role of creative employees in any modern organization, the risks of managing them, the implementation of the main fields of management and communication in a pandemic. The forced transition of organizations to remote work has insignificantly complicated communication with employees, and their effectiveness in the performance of official duties. Various management tools are used to maintain stable and effective communication with employees.Conclusion. Despite the complexity of managing creative employees, in view of their great value for any modern organization, trade-offs in managing them are required. Organizations mastered quickly the peculiarities of personnel management, including creative employees, in forced transition to remote work. There are various remote management and communication tools to keep all employees up and running.