Abstract

New trends and new ways of communication and self-presentation in a transitive virtual space are considered. The significance of the new technological space in the formation of the world-image is revealed. New tendencies in the influence of the Internet on the communication of modern youth, as well as the specifics of self-presentation in real and virtual space, are analyzed. The results of the empiric research of self-presentation in the Instagram network and new technologies of communication in streaming video are presented. It is proved that the personal page in the network is a reflection of the world-image of the user. Thus, social networks stimulate the formation of subjective space that begins to dominate in the overall picture of the world. The specifics of visual self-presentation in social networks can serve as an indicator of the objective social status of the user. The main specifics of the self-presentations of high-status users are not in the degree of publication activity, but in the greater personalization of self-presentations and personal pages. Data showing the relationship between identity styles and behavior in the virtual space is presented. It is shown that users with an information identity style acquire in virtual space additional options to strengthen their identity. For the users with a normative style of identity, the lack of clear social norms leads to the negative effect of lowing self-esteem. It is proved that there is a pronounced connection between the virtual and transitive spaces.

Full Text
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