Abstract
The essence is nothing other than, in addition to being a phenomenological act, it is the interpretation and mental exercise. This exercise answers what makes tourism tourism? And what makes marketing be marketing? The aim is to try out the essence of tourism and marketing from phenomenological reflections. The phenomenological method is the study of intentional analysis, as an intuitive and reflective act. The essence of tourism and marketing, as well as of anything, is not limited to its mere purpose or utility, that is, it exceeds the sine que non conditions of the thing.
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