Abstract
ABSTRACTThe purpose of this exploratory study was to survey pharmacists' attitudes toward product-specific television advertising of prescription drugs. A survey was mailed to 320 Lucas County, Ohio, pharmacists. A total of 159 (49.7%) responses were received. Frequency distributions were performed to determine the extent of agreement or disagreement of these pharmacists with various issues concerning such advertising. Forty-two percent of respondent pharmacists either strongly disagreed or disagreed that advertising prescription (Rx) drugs on television would be beneficial to the consumer. Also, more than one-half of the pharmacists considered television to be an unsuitable medium for providing balanced information about Rx drugs. However, 75% of the pharmacists agreed that such advertising may inform patients about available treatments, while 32% agreed it may lead to improved patient-pharmacist contact. Ninety percent of the pharmacists agreed with the idea of having a prior review of such advertisemen...
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