Abstract
This paper looks at the rapidly advancing recognition of the importance of brands within the international pharmaceutical arena. It explores what ramifications recent developments in our understanding of mind, culture and brands have for the whole business of brand development. The paper looks at how and in what ways qualitative research has to be built into this process, in particular exploring the issues of how qualitative research is structured and analysed.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
