Petz Munchez – Sunflower Shell Waste-Based Animal Feed Pellet

Abstract

Abstract The purpose of this paper is to introduce Petz Munchez – animal feed pellet that utilized sunflower shell waste (PI2019002187) as fibre source in their formulation, and specifically tailor for hamster that support their daily function and performance. Prior to the fruition of this animal feed product, a thorough and in-depth initial study had been performed on sunflower shell waste as one of the main raw material and its possible use as fibre source in pellet formulation. Petz Munchez had been produced in GMP Food laboratory according to the American National Research council requirement for animal feed production as well as undergone testing based on AOAC analytical method for animal feed that listed by FDA. This product contains fibre and protein content that required by hamster, 14.5% and 16.8% respectively. Price comparison with existing available product also discover that Petz Munchez introductory price is economical yet provide almost similar benefit. Survey that had been conducted on the Petz Munchez product trial shown that half of the participants rated it as good value on money as well as high quality. The acceptance rate of this product by pet can also be achieve through gradual transition process which can affect re-purchasing and building dynamic relationship between the brand and customer. Overall, Petz Munchez is an economic hamster feed with all required benefit. It also has open possible avenue of future pet product that utilized sunflower shell waste as fibre source in their formulation.