Abstract
Daniel Bernoulli's explanation of Petersburg paradox is a special case of general Weber-Fechner's law for area of economy. Till now, this law used to be used outside the area of physics only very rarely. From social point of view, more attention should be payed to subjective perception of economic quantities. This leads to more often use of geometrical mean. Considering Weber-Fechner's law, I can receive a non-traditional view on so called equal taxation.
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