Abstract
The purpose of this article is to find out the description of peace messages in the Atouna El Toufoule video clip. In the video clip of Atouna El Toufoule, several signs have meaning. The study of meaning in this article uses a qualitative research methodology by analyzing images as data which is analyzed using Charles Sanders Peirce’s semiotics in finding meaning through signs, objects, and interpretants. The results of this study indicate that sign is mostly motivated by social context and does not require excessive interpretation of meaning. The object takes the side of social life that occurs in Palestinian society. Interpretants also sometimes directly criticize social life, culture, and the environment around them. The video clip of Atouna El Toufoule contains a moral message and an invitation to create peace for children living in conflict areas. They need a vacation so they can feel peace and freedom in their lives.
Highlights
The purpose of this article is to find out the description of peace messages in the Atouna El Toufoule video clip
The results of this study indicate that sign is mostly motivated by social context and does not require excessive interpretation of meaning
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Summary
Penelitian ini bersifat kajian pustaka (library research) dengan menjadikan video klip Atouna El Toufoule (A‘ṭūnā al-Ṭufūlah) di Youtube sebagai sumber data (Sholawatankuy, 2019). Pengumpulan data dilakukan dengan teknik dokumentasi, yaitu dengan cara mengelompokkan scene-scene, membaca, dan mencermati setiap gambar yang terdapat dalam video klip tersebut. Metode ini dilakukan dengan cara mengemukakan data-data pada objek penelitian, kemudian dianalisis. Untuk memperoleh sebuah data yang akan mendukung proses pengkajian dilakukan dengan cara mendeskripsikan secara umum gambar dari video klip Atouna El Toufoule. Proses selanjutnya adalah interpretasi untuk mengungkapkan makna yang terkandung dalam video klip tersebut. Adapun proses interpretasi dilakukan dengan menggunakan teori semiotika Charles Sanders Peirce sebagai teori untuk membedah dalam pelaksanaan penelitian. Elemen-elemen Peirce berupa sign (tanda), interpretant (penerima tanda atau pemahaman makna), dan object (sasaran atau acuan)
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