Abstract
Multimedia materials represent a promising approach to the promotion of geoheritage. Despite geology being normally associated with natural environments, new tendencies are noted towards better knowledge of the “geological reason” for the selection of a location and the development of urban settlements. The urban environment is, in fact, a perfect laboratory for opening the scientific topics to a broad audience. In this paper, the experience of a geological exhibition organized in the city of Perugia (Umbria, central Italy) is discussed, highlighting the SECRET (SEe and CREaTe) for creating an effective dissemination activity. Panels, interactive tools, laboratories, and trekking tours outside the museum are the main activities, which hosted more than eight thousand visitors in a few months. Moreover, the exhibition was the starting point for ongoing projects on geotourism in the city, with important consequences in terms of visibility and financial return.
Highlights
The common idea of geology as a scientific discipline restricted to the natural environment is quite widespread and consolidated
Urban areas guarantee several advantages compared to natural environments
“Perugia Upside-Down” trekking activities the structure of the trekking was the traditional one with a guide speaking in front of the point of interest. This simple solution is not the most charming and the introduction of a mobile application is strongly recommended
Summary
The common idea of geology as a scientific discipline restricted to the natural environment is quite widespread and consolidated. Increasing attention to the geological investigation of urban areas is growing in the scientific community [1,2,3]. The establishment of a city always has a geological reason. The situation or position is the geographical location related to the surrounding areas, being fundamental for communications, economic relations, and cultural exchanges with other communities. The position refers to how a place is related to other cities or productive places [4]. The site conditions set the direct relations within the environmental context [4]. The topographic conditions (slope angle values in relation to the possibility of defending against external attacks) as well as the proximity of rivers or the sea and the availability of underground water are the most important criteria for site selection
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