PERUBAHAN PERILAKU MANDATORY ACTIVITY DAN ONLINE SHOPPING ACTIVITY AKIBAT PANDEMI COVID-19

Abstract

<p class="Keywords"><em><span lang="EN-GB">Teleworking activities, which have been developing since 1970 and initially aimed at employee efficiency, proved applicable during the COVID-19 pandemic. Supported by the advances of internet-based information technology, teleworking activities could be carried out optimally, leading to the emergence of various new innovations. One such innovation is app-based online shopping, which facilitates users in ordering ready-to-eat meals or groceries, known as food delivery. The COVID-19 pandemic, which spread to all countries globally, also impacted individual behaviors in activities and travel, especially with government advisories to implement lockdowns to reduce the spread of the Coronavirus. This study was conducted to examine individual behaviors in carrying out online activities in the Surakarta Agglomeration Area. Data was collected through a home interview survey from March to June 2021, involving 402 respondents. Online activities, particularly for shopping and ordering food, were hypothesized to have high value during COVID-19, leading to a comprehensive dependency on online activities, especially shopping. The research results, however, contradicted the initial hypothesis. 88.8% of individuals stated that they "never" shopped online or did grocery shopping online, with the remaining 11.2% engaging in online shopping. This discrepancy is suspected to occur because, although online shopping is easy to conduct, it requires adequate financial strength to support it.</span></em></p>