Abstract
This writing is aimed to describe the linguistic phenomenon of speech act in persuasive. The objective of this writing is to identify the strategies in persuading visitors in shop and restaurant in Bandung and Solo. The data are containing persuasive utterances in shop and restaurant in Bandung, West Java and Solo, Central Java. In collecting data, the observational method is employed throughout attentive method and taking picture. The data are analyzed by referential and pragmatic identity method. The analysis is related to the concept proposed by Searle (1979). The result of analysis is descriptively done. Keyword: Speech act, function, Strategy, Persuasive
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