Persuasive Technologies in using Social Media to Influence Behaviour Change in Malaysia

Abstract

The effective use of persuasive technology in social media can influence behaviour change. By 2020, 88.7% of Malaysians were active internet users, and various social media platforms to change users' behaviour had emerged via the internet. This paper examines how persuasive technology has been used in Malaysian health care and behaviour change over the past ten years. The goal is to discover how well technology has been used to change people's behaviour. The findings of this paper anticipate an in-depth study about underexplored topics, such as the most effective strategy to embed PT in Social Media applications to improve health. Keywords: Persuasive technology; behavioural change; social media eISSN 2514-7528 ©2023. The Authors. Published for AMER & cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under the responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), and cE-Bs (Centre for Environment-Behaviour StudiesCollege of Built Environment, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/jabs.v8i24.422