Abstract
In recent years, persuasive interventions for inducing sustainable mobility behaviours have become an active research field. This review paper systematically analyses existing approaches and prototype systems as well as field studies and describes and classifies the persuasive strategies used for changing behaviours in the domain of mobility and transport. We provide a review of 44 papers on persuasive technology for sustainable transportation aiming to (i) answer important questions regarding the effectiveness of persuasive technology for changing mobility behaviours, (ii) summarize and highlight trends in the technology design, research methods, strategies and theories, (iii) uncover limitations of existing approaches and applications, and (iv) suggest directions for future research.
Highlights
Transport systems have significant impacts on the environment, accounting for about 25% of world energy consumption and carbon dioxide emissions [1]
We reviewed persuasive systems and pilot studies related to behavioral change interventions for sustainable urban mobility
The review results show that persuasive technology (PT) is a promising approach for promoting desirable behavior for supporting users to move toward green transportation modes, solving a pressuring problem of our urbanised world
Summary
Transport systems have significant impacts on the environment, accounting for about 25% of world energy consumption and carbon dioxide emissions [1]. Modern cities suffer from over-exploitation of land resources, increased urbanisation, and mobility solutions that are highly dependent on private vehicles. This has resulted in highly congested urban environments and conditions detrimental to the quality of life of local inhabitants with adverse effects on public health and the environment. Increasing travellers’ awareness of the environmental impact of travel mode choices and changing the citizen’s behaviour toward adopting transportation habits that rely more on the use of public transportation, bicycles and walking and less on private cars, can provide the means to reduce GHG emissions in the short term, and mitigate the effects on the environment. Other positive effects of changed transportation habits include less local air pollution and smog, as well as more healthy lifestyles with increased exercise and less obesity [3]
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