Persuasive Robots Acceptance Model (PRAM): Roles of Social Responses Within the Acceptance Model of Persuasive Robots

Aimi Shazwani Ghazali,Emilia Barakova,Jaap Ham,Panos Markopoulos

doi:10.1007/s12369-019-00611-1

Aimi Shazwani Ghazali, Emilia Barakova + Show 2 more

Open Access

https://doi.org/10.1007/s12369-019-00611-1

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Abstract

In the last years, there have been rapid developments in social robotics, which bring about the prospect of their application as persuasive robots to support behavior change. In order to guide related developments and pave the way for their adoption, it is important to understand the factors that influence the acceptance of social robots as persuasive agents. This study extends the technology acceptance model by including measures of social responses. The social responses include trusting belief, compliance, liking, and psychological reactance. Using the Wizard of Oz method, a laboratory experiment was conducted to evaluate user acceptance and social responses towards a social robot called SociBot. This robot was used as a persuasive agent in making decisions in donating to charities. Using partial least squares method, results showed that trusting beliefs and liking towards the robot significantly add the predictive power of the acceptance model of persuasive robots. However, due to the limitations of the study design, psychological reactance and compliance were not found to contribute to the prediction of persuasive robots’ acceptance. Implications for the development of persuasive robots are discussed.

Highlights

Social robotics is a domain that focuses on the design of robots for social communications with humans using verbal and non-verbal cues [1, 2]
This work enriches the body of research on Technology acceptance model (TAM) from the standpoint of social robotic user acceptance field to ensure that people are willing to interact with and accept to use these robots in everyday life
Based on self-reported measures, our results suggested that TAM demonstrates good predictive powers in understanding the acceptance of persuasive robots with satisfactory and high R2 for attitude towards using and behavioural intentions [42]

Summary

Introduction

Social robotics is a domain that focuses on the design of robots for social communications with humans using verbal and non-verbal cues [1, 2]. Social robots can be used to assist humans in daily life and might linger. Research in persuasive robots draws heavily from the study of persuasion in the context of human–human interaction. The interaction with robots is more in line with human–human interaction rather than human-technology interaction [10, 11]. Research in social robotics has elaborated on this theme, producing a wealth of knowledge regarding social responses to robotics. Special attention has been paid to the social responses to persuasive robots.

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