Abstract

Retention is an important success factor for mobile social games. However, in game design, very little literature exists on the impact of game elements and their persuasive effects on user retention. We scraped ten high grossing mobile games and play tested them over the course of two weeks to gather persuasive game mechanics. After categorization and filtering of the persuasive mechanics, we simultaneously relate them to base game mechanics and a corresponding psychological theory from behavioral economics and psychology. Our results help increase the accessibility of using persuasive mechanics for future game developers.

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