Abstract

 
 
 Persuasive communication and good work effectiveness could enhance employee performance. The purpose of this studied to determine and analyze variables of the persuasive communication and work effectiveness that affect the performance of the DPRD office staff Merangin Regency. This survey used the survey sampling of 45 office staff with multiple Linear Regression. The results that partially and simultaneously showed the influence of persuasive communication and work effectiveness variables on employee performance and the persuasive communication variables had more enhancing than work effectiveness variables. The value of R is 0.754 or 75.4% further research can examine qualitative methods or mixed methods or can use other variables so that employee performance can continue to be improved.
 
 
Highlights
The success of an organization is closely related to the communication built by the leader to his subordinates
Hypotheses Development In the following, we present a set of hypotheses in this study are: 1. H0: There is no influence of persuasive communication and work effectiveness partially on the performance of employees at the Secretariat Office of the DPRD Merangin Regency
Multiple Regression Analysis Multiple linear regression equations mathematically are the following equation is obtained: Y = 8.668 + 0.636 (X1) + 0.818 (X2)+e. This model describes the prediction of employee performance at the Merangin Regency DPRD Secretariat Office
Summary
The success of an organization is closely related to the communication built by the leader to his subordinates. Secretariat of the Regional People's Representative Council of Merangin Regency has led by a Secretary. In carrying out these main tasks, the Secretariat of the Regional People's Representative Council of Merangin Regency assisted by organizational units: the Legal and Trial Section, the General and Finance Section, the Legal and Legislative Section. Based on the results of preliminary observations by researchers at the Secretariat of the DPRD, Merangin Regency, known that communication is weak that is built by subordinates and leaders. As we have known that the DPRD Secretary is a woman, so women's communication skills were being used as initial capital to build persuasive communication in order to achieve organizational goals
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