Abstract

This report aims to identify the ethical foundations of persuasion and manipulation strategies in interpersonal communication. The study addresses the research query: which methodology (persuasion or manipulation) is more effective in accomplishing tasks and gaining support, and what distinguishes the tactics involved in each strategy, other than a person's intentions? The analysis employs a mixed-method approach that incorporates interviews, experimental social experiments, single-blind data collection, and a combination of quantitative and qualitative data analysis. The investigation findings demonstrate that the influence of persuasion vs manipulation on participants' beliefs and attitudes toward capital punishment varies significantly. Although individuals subjected to manipulation were unable to recognize it and were convinced that they were being persuaded, their general opinion on the death sentence did not alter. Those who were exposed to persuasion, on the other hand, were able to recognize it, but their levels of confidence in their beliefs altered, albeit to a lesser proportion than those who were subjected to manipulation. The findings show that whereas persuasion is more readily identifiable and less effective, manipulation is more difficult to identify with certainty but has a greater persuasive factor. These discoveries have significant ramifications for individuals striving to develop their communicative skills and create sincere networks of support while remaining conscious of the moral implications of the communication methodologies they utilize.

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