Abstract
This study analyzes the persuasive strategies of instructions used by the Ministry of Health (MoH) in Saudi Arabia. It is intended to emphasize the given instructions and advice provided by the Saudi ArabiaMoH. Twenty-four short service messages on Coronavirus are randomly selected and analyzed to identify the Aristotle’s threemajor persuasive strategies exploration used as a baseline. To measure the nature and relevance of the persuasive strategies, textual content analysis is used. This hopefully cultivate their interest in learning further about the persuasive context used in different fields of linguistic endeavor. It is concluded that Ministry of Health (MoH) has used a variety of persuasive techniques and tones. It is revealed that the MoH uses the strategies of persuasion separately or combined with each other. These strategies involve the use of logos, pathos, and ethos. It is also found that in every persuasive strategy, there are different techniques that can be specified and pointed out, affirming that multiple techniques may apply in one strategy or another. Moreover, the most recurrent types of persuasive strategies used in text exploration are ethos and logos, while in persuasive techniques; simple and direct language, emergency information language and personal pronoun are predominantly used based on the content analysis. In addition, purposeful and reasonable tones are highly emphasized in the text exploration.
Highlights
We live in a world in which the only thing that is certain is that nothing is certain
The focus of this study is to investigate and present an analysis of persuasive in instruction of the selected short service messages taken from Ministry of Health (MoH) of Saudi Arabia
This study tackles the persuasive strategies of instructions used by the MoH in Saudi Arabia in selected twenty-four short service messages
Summary
We live in a world in which the only thing that is certain is that nothing is certain. Where we can feel a sense of security in one place that we feel the safest, our home. As global pandemic crisis has stretched around the world, the spread of social phenomena has become more powerful. This COVID-19 greatly affects the lifestyle of many. A novel strain of coronavirus — SARS-CoV-2 — was first detected in December 2019 in Wuhan, a city in China’s Hubei province. The virus has been spread to over 200 countries and territories across the globe and has been characterized as ‘pandemic’ by the World Health Organization (WHO) on 11 March 2020 [1].
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