Abstract

Dontcheva-Navratilova studies persuasion in academic discourse from a useful doubly contrastive perspective by exploring cross-cultural and disciplinary variation in persuasive strategies and persuasive language in Anglophone and Czech linguistics and economics research articles. As well as considering the contribution of the ethical, logical and pathetic appeals to persuasion in research articles, the chapter draws attention to the crucial role of interactional metadiscourse resources in expressing the writer’s persuasive intents. Combining corpus-based and qualitative analyses, Dontcheva-Navratilova discusses similarities and differences in the use of stance and engagement markers across Anglophone and Czech linguistics and economics research articles and concludes that linguacultural background and discipline tend to govern different aspects of rhetorical and language choices partaking in the build-up of persuasion in academic discourse.

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