Abstract
AbstractScholars began serious study into the social psychology of creativity about 25 years after the field of creativity research had taken root. Over the past 35 years, examination of social and environmental influences on creativity has become increasingly vigorous, with broad implications for the psychology of human performance, and with applications to education, business, and beyond. In this article, we revisit the origins of the social psychology of creativity, trace its arc, and suggest directions for its future.
Highlights
Many laypersons still view creativity as purely a product of individual talents and traits
The most prominent creativity research of the time involved deep psychological study of widelyrecognized creators in fields such as architecture, mathematics, and creative writing, comparing them to less-accomplished peers. These landmark studies by Donald MacKinnon, Frank Barron, and their colleagues at the Institute for Personality Assessment and Research at Berkeley were fascinating (e.g., Barron, 1961; MacKinnon, 1965). They identified some clear differences in backgrounds, abilities, and – especially – personalities between the more- and the less-creative groups
Paul Torrance, had been busy putting these insights to practical use
Summary
Many laypersons still view creativity as purely a product of individual talents and traits. This study, and others (e.g., Amabile, Hennessey, & Grossman, 1986), make clear that the specific form and presentation of extrinsic motivators can dramatically affect the impact of social-environmental influences such as evaluation and reward on intrinsic motivation and creativity.
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