Abstract
Wine tourism is an economically promising type of sustainable tourism for the region. Currently, the state has created favourable conditions for the wine-growing regions of the Russian Federation (one of them is the Rostov region) including financial support for the development of viticulture and winemaking. The article describes the forms of state support, explicates the status of the Rostov region among other wine territories since the latter, due to its natural and climatic features, has prospects for creating unique varieties of wine products with access to the level of world recognition. People’s awareness about wine tourism in the region and their intentions of future participation in visiting the Don vineyards and wineries was studied. Methods of content analysis, expert interviews with managers of wineries, and a mass survey of the population in this region, including more than 400 questionnaires were used in the study. The results show that there are three main factors for the successful development of wine tourism in the Rostov region: 1) a unique product of wine tourism in its taste; 2) the organization of wine production in the relationship between government and business, which opens up prospects for creating the necessary infrastructure for the development of enotourism; 3) potential wine tourists. Despite the low awareness of the surveyed residents of the region about the peculiarities of Don wines and wine tourism programs, 62% of respondents showed interest in participating in the tours. Some recommendations are given for organizing tourist routes that include an introduction to the cultural identity of the Don region in their program.
Highlights
The federal executive authority of the Russian Federation in the field of tourism development is the Federal travel agency, one its tasks, according to the Regulation [1], is to develop documents on “strategic planning in the field of tourism on issues related to the jurisdiction of the Russian Federation”
Decree of the President of the Russian Federation No 514 of 14.09.2018 “issues of improving public administration in the field of tourism and tourism activities” [2] establishes that the Federal travel agency is transferred to the Ministry of Economic Development of the Russian Federation
Of particular importance were the expert interviews conducted with economic entities in this area and analytical review of reports and managers’ speeches of the federal and regional levels on the development of enotourism in the regions of the Russian Federation
Summary
The federal executive authority of the Russian Federation in the field of tourism development is the Federal travel agency, one its tasks, according to the Regulation [1], is to develop documents on “strategic planning in the field of tourism on issues related to the jurisdiction of the Russian Federation”. Decree of the President of the Russian Federation No 514 of 14.09.2018 “issues of improving public administration in the field of tourism and tourism activities” [2] establishes that the Federal travel agency is transferred to the Ministry of Economic Development of the Russian Federation On December 17, 2020, Russian President Vladimir Putin, during a press conference, paid special attention to the development of domestic tourism, while noting the need to create a structure where domestic tourism should be a priority This is evidence of correlative cooperation policy between the state and business in improving the level of tourism infrastructure in the development of the country.
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