Abstract
The objective of this article was to analyze the poultry and derivatives commerce between Brazil and China, taking into account the current market and the perspectives for the next years. The method used was the bibliographic review and analysis of secondary data from different sources, associated with the Market Orientation Theory and the Value Chain Theory. As to the used theories, it can be concluded that Brazil has all the conditions to be consolidated as one of the main suppliers of poultry meat to China. However, to achieve this goal, adjustments in negotiations and commercial agreements between the two countries must be accomplished. KEY-WORDS: chicken meat, market orientation, Brazil, China, agribusiness.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
