Perspectives of Maranao People at Zamboanga del Sur about Halal Food

Abstract

This study provides insights into the broader context of religiosity and cultural and societal aspects of Halal consumption from the viewpoints of Maranaoans in Zamboanga del Sur, Philippines. It highlights the growing interest in Halal food markets around the world and its particular significance to the Maranaoan community, which is primarily Muslim living in a multicultural environment. It emphasises how strategic it is to comprehend how people thinks about Halal cuisine to promote inclusion and Filipino economic development within the Halal food industry. The study conducted in-depth interviews with Five Maranaoan respondents using a qualitative technique. The results were interpreted using thematic analysis, with an emphasis on the participants' knowledge, attitudes, and behaviours as well as the socio-cultural and religious elements impacting their views on Halal food. The findings highlight the value of cultural identity, community cohesion, and religious observance while revealing a deep regard for Halal culinary customs. However, they also point to difficulties, including the lack of awareness among non-Muslims in the area and the accessibility of Halal-certified goods and labelling. The participants conveyed their wish for Halal practices to be more widely acknowledged and respected in the community and the local food business. This study has numerous implications. Understanding the Maranaoan perspective on Halal food can help stakeholders and policymakers create inclusive policies and marketing strategies that address the ethical, cultural, and religious aspects of the Halal food sector. Furthermore, increasing the availability and understanding of Halal food can foster economic opportunities and social cohesiveness inside and outside the Maranaoan community. This study adds to the body of knowledge regarding cultural identity, religious eating customs, and the dynamics of Halal food consumption in multicultural environments. Keywords: Custom; Halal Food; Inclusiveness