Abstract

Multi-stakeholder perceptions of landscape changes are increasingly recognized as essential inputs to discussions on future landscape developments, particularly when addressing the future of European rural areas experiencing agricultural abandonment. This research presents a case exploration of abandonment of olive plantations in east Lesvos, Greece. We conducted two sets of semi-structured interviews to relate an exploration on local farmers’ ability and willingness to maintain the plantations, to the results of a landscape preference survey undertaken with tourists. Three farmer types are identified following a cluster analysis based on attributes of individual ability and willingness to farm. Farmers belonging to the prevalent type revealed low ability and willingness and expect to further extensify their farms. The remaining two farmer types have higher willingness; they are motivated by cultural reasons, more frequently expressing a desire to maintain their land under family ownership, and partake in social cooperative initiatives promoting practices valorizing the olive plantations. We outline how these types interact with regional drivers of change, and partly also contribute to persistence of abandonment through constrained ability to farm. Abandonment does not align with current landscape preferences of tourists, who favor cultivated landscapes, elements of traditionality within built infrastructure and undertake nature-based activities. We discuss how high willingness to farm associated with professional and pluri-active forms of farming may however provide opportunities to maintain the cultivated landscape and synergize with (agri-)tourism demand. Our findings are comparable to those of other European studies, contributing to discussions on the future of its rural landscapes.

Highlights

  • European agricultural landscapes are increasingly defined as multifunctional, recognized for their multiple roles in producing materials, conserving the environment and sustaining rural vitality (Kurkalova 2005; Wilson 2008; Van Zanten et al 2014)

  • We aim to identify if and how olive farmers in east Lesvos are able and willing to maintain the cultivated landscape, and discuss how the landscape changes which ensue from their actions relate to landscape preferences of tourists

  • Our farmer typology and preliminary scoping of tourist landscape preferences are suited to inform discussions on the strategic planning of rural spaces, increasingly attentive to areas marked by agricultural abandonment (Soliva et al 2008)

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Summary

Introduction

European agricultural landscapes are increasingly defined as multifunctional, recognized for their multiple roles in producing materials, conserving the environment and sustaining rural vitality (Kurkalova 2005; Wilson 2008; Van Zanten et al 2014). The European Landscape Convention, adopted in 2000, played a role in formalizing and promoting this recognition by calling for an integrated framing of landscape assessment and management, where the landscape is defined as a material manifestation of complex human-environment dynamics in a given place, as perceived by a given observer (Council of Europe 2000; Pinto-Correia and Kristensen 2013). This approach has been implemented in regulatory policy as well as in more persuasive and educational measures (Primdahl et al 2013). Implementations have acknowledged the role of both landscape manager and user in shaping the landscape, changing the physical environment and public perceptions of Brurality^ (Fyhri et al 2009; Sayadi et al 2009)

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