Abstract
Cultural sensitivity and cultural sustainability have been discussed in other fields but have not been clearly understood in the study of tourism and subsequently have not filtered through the strategies and policies that support cultural heritage tourism development. Studies on cultural sensitivity and cultural sustainability focus more on conceptualization, which leaves a gap in linking these concepts with cultural heritage product development, and beneficiation by local communities. The purpose of this chapter is to advocate that cultural sensitivity and cultural sustainability should be at the core of all efforts that are directed at igniting cultural heritage tourism using the R66 cultural heritage route, South Africa as a case study. Literature review was conducted to gather information that seeks to address the purpose of this discussion. The findings point to the necessity of partnerships and capacity building of all stakeholders involved in cultural heritage tourism development. Based on the findings, it is recommended that tourist destinations should adopt and implement strategies and policies that promote cultural sensitivity and cultural sustainability in stimulating cultural heritage tourism planning and development.
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