Abstract
An imperative contemporary management dilemma in moments of rapidly evolving regarding the ongoing digital transformation of business and society in general is recognizing and trying to translate these adjustments into digital business model innovation (DBMI). Academia has plenty to show in exchange of assisting with this managerial problem, but studies in the field still seem to be hazy in terms of what DBMI is, the present, future, and vision. Therefore, this article aimed to review the present situation of DBMI, its future, and its vision in the general context. The secondary databases were used to collect the relevant articles, and the outcome of the study found that DBMI has attained prolonged growth in different businesses especially in COVID-19 period. This scenario would not be changed in future because of increasing digital impact on several businesses. Therefore, it is recommended for all types of businesses to adopt digital business model innovation to attain competitive advantage.
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