PERSONNEL DEVELOPMENT STRATEGY OF A TRADING COMPANY

Abstract

The article discusses the concept and essence of strategic personnel management, defines the elements necessary for strategic personnel management, as well as its varieties, depending on the goals pursued. The purpose of the study is to identify the features of the personnel development strategy of a modern enterprise. When writing the work, such methods as system analysis and synthesis, classification, analogy, deductive analysis were used. The starting point for the study was the consideration of a strategic approach to the personnel management of the enterprise. The definition of personnel management was obtained by analyzing the scientific literature on the selected topic. Based on the accumulated and theoretically interpreted material, conclusions were drawn about the features of strategic personnel management.In the course of the conducted research, it was found that in conditions of high competition and economic crises, the personnel strategy is interesting because it is aimed at creating conditions that allow the organization to attract and retain valuable employees and use them effectively through human resource planning, determining the needs for qualifications and competence; providing resources from internal reserves.It is revealed that it is necessary to apply new tools that work on the basis of flexible methodologies, universal quality, a system of continuous improvement and management. This implies the adaptation of strategic management processes to the current economic, social and technological changes in order to implement new trends based on a more resistant foundation and growth. In order for adaptation to be successful, the company must have qualified human capital — academic and technological.The theoretical significance of the work consists in a deeper and more complete understanding of the basics of personnel management and its development in conditions of economic and political turbulence. The practical significance lies in the possibility of applying the knowledge gained in the activities of real enterprises to improve the quality characteristics of the work of personnel and increase the efficiency of the enterprise itself.