Personalized Product Recommendation and User Satisfaction

Abstract

The transition from Industry 4.0 to Industry 5.0 started when personalization options became available to customers. This revolution aims to bring back the human touch with the convergence of advanced technology towards a degree of personalization to meet the demand of the customers. In the era of Industry 5.0, consumers want to differentiate themselves as unique, and personalized products allow them to express themselves as individuals. This has prompted personal recommendations to become more popular. Despite the increasing popularity of personalized recommendations, little research has been conducted on the impact of these recommendations on user satisfaction. As a result, an online survey was conducted to test the relationships between personalized product recommendations and user satisfaction and proposed a conceptual model. The findings of the study indicated a positive association between personalized product recommendations and consumer satisfaction and highlighted several managerial and practical implications that academics and retailers may find useful.