Abstract

Personalized recommendation is a technical means to help users quickly and efficiently obtain interesting content from massive information. However, the traditional recommendation algorithm is difficult to solve the problem of sparse data and cold-start and does not make reasonable use of the user-item rating matrix. In this article, a personalized recommendation method based on deep belief network (DBN) and softmax regression is proposed to address the issues with traditional recommendation algorithms. In this method, the DBN is used to learn the deep representation of users and items, and the user-item rating matrix is maximized. Then softmax regression is used to learn multiple categories in the feature space to predict the probability of interaction between users and items. Finally, the method is applied to the area of movie recommendation. The key to this method is the negative sampling mechanism, which greatly improves the effectiveness of the recommendations, as a result, creates an accurate list of recommendations. This method was verified and evaluated on Douban and several movielens datasets of different sizes. The experimental results demonstrate that the recommended performance of this model, which has high accuracy and generalization ability, is much better than typical baseline models such as singular value decomposition (SVD), and the mean absolute error (MAE) value is 98%, which is lower than the best baseline model.

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