Personality Traits, Entrepreneurial Drive, Cyber Entrepreneurial Intention: Literature Reviews And Model Crafting

Abstract

With the steady rise of the internet at the global extent, cyber entrepreneurship is a newly emerging career choice among graduates. In Malaysia, the auspicious potential of cyber entrepreneurship is further enhanced as the driver of a nation’s socioeconomic development. Although a substantial result obtained from various researches has advocated the importance of cyber entrepreneurship, studies that revolve around the intention to be involved in cyber entrepreneurship in the context of university students in Malaysia are relatively limited and inadequate. Prior studies have emphasized on the role of personality traits which act as one of the key determinants of cyber entrepreneurial intention. Other than that, the mechanism with which personality traits exert significant influence on cyber entrepreneurial intention is also scarce. On the other hand, entrepreneurial drive acting as the mediator in the relationship between personality traits and cyber entrepreneurial intention have not been intensively studied. Therefore, in tune with the findings from the previous studies, the aim of this study is to provide an assessment and synthesis of literature and subsequently craft a model linking personality traits (need for achievement and pro-activeness) and the cyber entrepreneurial intention of university undergraduate students in Malaysia with entrepreneurial drive acting as a mediator.