Abstract
Strengthening rural environmental protection measures is a requirement for improving agricultural production conditions, protecting rural living environments and ensuring public health in rural areas. Village cadres (leaders of the village) play a key role as decision makers. To provide insight into the effect of village cadre personality traits (Openness to Experience, Conscientiousness, Extraversion, Agreeableness and Neuroticism) on the adoption of rural environmental protection measures, we use data from a questionnaire survey of village cadres in Liaoning Province in China in 2017. According to our results, 88.9% of villages adopt environmental protection measures. Specifically, we find that village cadres with a higher level of agreeableness and neuroticism are more likely to adopt environmental protection measures. Our findings suggest that considering personality traits in the selection criteria for village cadres will be beneficial for the execution of village projects.
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